Pro AV Solutions opens new Sydney Showroom for the next era of workplace experience
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Pro AV Solutions has opened its new Sydney showroom in SurryHills, creating a working workplace technology environment where clients,consultants, designers, and technology partners can experience how workplacetechnology is designed, delivered, supported, and managed throughout itslifecycle. Developed as a partner space with Profile Systems, the showroomreflects the way modern workplaces are evolving. Rather than presentingtechnology as a collection of individual products, the space brings togethercollaboration settings, meeting environments, personal workstations, supportmodels, and partner technologies in a fully operational workplace experience.
The new showroom responds to a shift Pro AV Solutions isseeing across the Australian market, with organisations moving beyondstandalone meeting room projects and towards more considered workplacetechnology environments. Clients are increasingly focused on user experience,consistency across spaces, ease of support, platform integration and howtechnology performs after handover.
This shift also aligns with Pro AV Solutions'lifecycle-focused approach, helping organisations move beyond individualtechnology projects to environments that are designed, delivered, and activelymanaged over time.
Anthony Jeffcoat, CEO of Pro AV Solutions, said the showroomreflects the company’s broader approach to helping organisations make moreconfident decisions about workplace technology.
“Clients are no longer looking at workplace technology as acollection of individual rooms or products. They want to understand how theseenvironments will support their people, how they will perform after handoverand how they can be managed consistently over time,” said Jeffcoat.
“Our Sydney showroom gives clients a practical way toexperience those decisions before they commit to them. It allows us to havemore meaningful conversations about user experience, standards, supportabilityand long-term value, rather than starting with equipment alone.”
“Many workplace technology decisions are difficult to makefrom drawings, specifications, or product demonstrations alone. The showroomenables organisations to experience complete workplace environments, comparedifferent approaches and make more informed investment decisions beforetechnology is deployed”.
The showroom includes a range of working environmentsdesigned to demonstrate different aspects of workplace AV and collaborationtechnology. These include executive meeting areas, huddle spaces, a controlhub, an innovation lab, a town hall and broadcast space, and persona-basedworkstations.
Each area has been created to show how technology isexperienced in practice, not just how it appears in a specification. Theboardroom environment demonstrates executive communication, privacy, audioclarity, control and multi-participant collaboration. The huddle space showshow smaller meeting areas can deliver a consistent and simple user experiencewithout unnecessary complexity. The town hall space has been designed tosupport collaborative discovery sessions, executive communication, streaming andbroader organisational engagement.
As part of the showroom experience, Pro AV Solutions is alsodemonstrating One Connect, the company's workplace technology platform thatprovides visibility, governance, and ongoing management across a customer'stechnology estate. A dedicated control hub demonstrates Pro AV Solutions’lifecycle approach to workplace technology. The space shows how systems can bemonitored, managed and supported after installation, helping clients understandthe importance of visibility, supportability and ongoing performance.
Jeffcoat said this long-term view is becoming more importantas meeting rooms and collaboration spaces become part of the broader technologyenvironment. “A successful project is not only about what happens on day one,but whether the technology continues to work well for the people using it everyday,” he said. “That requires clear design decisions, disciplined delivery andthe right support model after handover. The showroom helps clients see thatfull picture.”
The space also features persona-based workstations thatdemonstrate how different work styles and user needs can be supported. Thesesettings reflect the growing role of personal workplace technology, fromoffice-based professionals to hybrid workers and remote-enabled contributors.
Jeffcoat said the showroom supports a more outcome-ledconversation with customers. “As organisations place greater emphasis onworkplace experience, operational resilience and long-term technologyperformance, the Sydney showroom gives them a place to move beyond products andfocus on outcomes,” he said.
“It helps customers make more confident technologydecisions, while giving us the opportunity to build long-term partnershipsaround the way their environments are designed, used and supported.”
The showroom has been designed for client briefings, partnerdemonstrations, consultant walkthroughs and media visits. It givesorganisations a space to explore workplace technology options, test differentenvironments and consider the operational requirements that sit behind thefinal user experience. Bookings available here.
For Pro AV Solutions, the showroom is also part of a broaderfocus on lifecycle technology partnership. This includes supporting clientsfrom early discovery and design through to delivery, management, monitoring andongoing support.
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